2024-04-15
Support four-legged friends: AKROPOLE shopping centres are launching a charity campaign with the animal shelter Labās mājas
“Over the past year, I started to explore how different cultures approached the idea of loss in order to shift my personal perspective. I didn’t want to ‘move on’, or ‘move forward’, because that implied forgetting. Instead, I wanted to create a way to celebrate my memories, to honour the beauty of life, and to translate that into scent.”
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Ben Gorham, Founder & Creative Director, Byredo
Conceived after a transformative period of loss, De Los Santos is a scent designed to incant memories, to acknowledge the fleeting and to celebrate life. In homage to the traditions of Día de los Muertos and All Saints’ Day, it honours the transcendent power of coming together in collective ceremonies, and translates scent into a new ritual of remembrance. An aromatic cloud of musk pierced by the clarity of sage.
