2024-04-15
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As part of the expansion of the AKROPOLE brand, the process of introducing the new name "AKROPOLE Alfa" has started – the installation of the new name signs on the building is currently being performed. On 10th March, Alfa will officially become “AKROPOLE Alfa”.
"On 10th March, the popular shopping, entertainment and meeting place will officially change its name to “AKROPOLE Alfa”. The introduction of the new and strong brand will strengthen the position of “AKROPOLE Alfa” while preserving the good experience it has built up over the past 20 years,” says Zane Kaktiņa, Manager of the Alfa shopping centre.
The name change will also bring changes to the visual identity, both at the shopping centre and on social media accounts and other communication materials. A new united website for both shopping centres will be launched. AKROPOLE gift card programme will be expanded – from 10th of March the gift cards will be sold and accepted at both shopping centres. At the same time, the name change and the introduction of the single-brand will not affect the day-to-day operations of AKROPOLE Alfa –– the shopping centre's opening hours, range of stores and services, service and epidemiological safety standards will remain unchanged.
As announced previously, Akropolis Group, which owns and manages two shopping centres in Riga, Alfa and Akropole, has decided to extend the use of its AKROPOLE brand. The Alfa shopping centre will change its name to AKROPOLE Alfa, while the Akropole shopping and entertainment centre will become AKROPOLE Riga while maintaining the same high level of customer service and wide range of shops, entertainment options and services. The process of introducing a single brand is expected to be fully completed in spring this year.
About "AKROPOLE Alfa":
On 10th March, 2022, Alfa will officially become “AKROPOLE Alfa”. "AKROPOLE Alfa” is the largest shopping centre in Latvia, offering a wide and varied range of fashion and services, including the popular H&M, Lindex and City Men & Women stores, as well as unique brand stores Zara Home, Home&you, Black Star Wear and others. On the 3rd floor of the shopping centre, there is a diverse dining area, as well as a modern and spacious fitness club MyFitness Alfa. Families with children can keep active in the innovative children's indoor playground "Adventures' Zone", while cinema lovers can enjoy the eight screens of the "Cinamon" cinema. "Parking spaces for up to 1,750 people are available at AKROPOLE Alfa.
About “Akropolis Group”:
Akropolis Group, the leading shopping and entertainment centres development and management company in the Baltics, holds companies providing shopping centres development and management services in Lithuania and Latvia. In Lithuania, Akropolis Group manages shopping and entertainment centres Akropolis in Vilnius, Klaipėda and Šiauliai, whereas in Latvia – Akropole and Alfa in Riga.
