Privacy policy
Privacy policy


SIA AKROPOLE RIGA (registration number 40003768247, address Maskavas iela 257, Riga, LV-1019) (hereinafter referred to as - the Company or we) respects your privacy and strives to ensure the security of your personal data.

This Privacy Policy contains information about the processing of your personal data. We ensure that all personal data are processed in accordance with the provisions of General Data Protection Regulation (EU) 2016/679, as well as the requirements of the regulatory enactments of the Republic of Latvia.



Personal data you provide on the website or (hereinafter - the Site), as well as data that is automatically generated on the Site or any other data you provide to us in any other way, shall be managed by the Company.

By visiting the Website and/or providing your personal data, you provide your consent to the Company to manage and process the relevant data for the purposes and by the means set forth in this Privacy Policy and applicable laws and regulations. If you do not want the Company to process your personal data, please do not give such consent.



This Privacy Policy is to be applied depending on which services we provide to you. This policy applies to all websites controlled by the Company, as well as to all personal data you provide on the Website, including by registering and receiving informational messages, participating in games and competitions organised by the Company, and submitting requests or complaints regardless of the device from which the Website visitor (hereinafter referred to as - the Visitor) visits the Website.

This Privacy Policy does not apply to links posted on the Website that redirect to third party websites, so we encourage you, at first, to review the relevant policies and requirements of such websites.



3.1. Technical data of the Website. Cookies, etc.

When a visitor visits the Website, the Company obtains and processes certain technical personal data by using cookies.

When visiting the Site, the Company may process your IP address, network and location data if the Visitor provides such data. The data is obtained by means of cookies and other similar technologies, based on the consent given by the Visitor.

Cookies are small text files (up to several KB in size) that your web browser stores on your computer, tablet or other smart device when you visit the Website. By using cookies, we strive to ensure the efficient and secure operation of the Website and to analyse your habits, thus ensuring that the operation of the Website is convenient, efficient and meets your needs and expectations.

All our cookies may only be used with your prior consent. You can express your consent by clicking the "Agree" button in the cookie bar that pops up at the bottom of the Website.

Please, note that mandatory cookies and analytical cookies are a condition for using the Website. If you click "Disagree" or disable these cookies, we cannot guarantee how and whether our Website will work at all.

Please, also note that in this case your consent is required and the use of analytical cookies is required for the use of our Website. If you do not want to accept the use of these cookies, we cannot be sure how the Website will work or whether it will work at all.

the Company may transfer certain technical data obtained during the visit of the Website (IP address, cookies, technical information of your browser and other information related to your browser and browsing of the Website) or make such available to third parties in the European Economic Area (hereinafter - EEA) and beyond for the purpose of compiling Website browsing analysis, performance of analysis, and other similar purposes (e.g., through Google Analytics service; the Service Provider is located in the United States of America). Please, note that insufficient protection of your personal data may arise in countries outside the EEA, but we will carefully consider the conditions under which such personal data will be further processed and stored after such data is transferred to persons outside the EEA.

For more information about the cookies used on this Website, please, read our Cookie Policy.


3.2. Direct marketing and loyalty programme

Only at your request, i.e. if you actively give us your consent, we will send you informative messages, personalized offers and process the following data:

your name, surname, date of birth, e-mail address, telephone number, relevant city (Riga), relevant shopping centre (“AKROPOLE Alfa” or “AKROPOLE Riga”), your interaction with the sent information messages (as described below).

As part of a direct marketing and loyalty programme, data processing may be performed for the following purposes:

Purpose of personal data processing

Personal data

Legal basis

Preparation and sending of information messages and personalized offers

name, surname, telephone number, e-mail address, purchase history data, purchasing habits, information obtained within the framework of profiling (only in connection with personalized offers).

Your consent

Greeting of customers on birthday

name, surname, date of birth, telephone number, e-mail address

Your consent, compliance with our legitimate interests

Administration of loyalty campaign/programme

loyalty (point) card activation and renewal (card number, name, surname, date of birth, telephone number, e-mail address); number of participants, shopping habits, volumes, used entertainment and shopping places, reviews, suggestions, complaints

Compliance with our legitimate interests

Creation of statistics

the proportion and breakdown of buyers, taking into account the following criteria: place of residence, range of income level, existence and number of children, range of average purchase amounts, shopping and entertainment places

Compliance with our legitimate interests

Sending, processing and replying to an application, request or email

name, surname, personal identity number, address, age, sex, date of birth, e-mail address and other information indicated/added by the data subject in his/her application.

Performance of our legal obligations and compliance of legitimate interests

Processing of your personal data for direct marketing purposes can be done in the following ways:

  • you can receive informative messages with our offers, discounts and news by e-mail or SMS;
  • you can receive invitations to events, special offers and other similar information about AKROPOLE shopping centres, discounts and sales events, new stores, current contests and games, changes in opening hours, as well as other useful information about shopping centres by e-mail or SMS;
  • you can receive personalized offers according to your shopping habits and interests by e-mail or SMS;
  • you can receive a birthday greeting and a personalized offer (gift, special discount, etc.) by e-mail or SMS;
  • we may invite you to an event of interest to you or provide other useful information by telephone.

We also use this data for statistical or other analysis to regularly improve the content of our informative messages and the services provided by the Company.

If you have given your consent to receive direct marketing communications by e-mail that we send out to determine whether the information we provide is useful to you, we may collect statistics about your interactions with the informative messages we send out - that is, whether you read an informative message, when and how many times you read and open it, or forward it to someone else, what email server of the operating system (its location) you use.

Please note that you can unsubscribe from our newsletter, personalized offer and other information at any time. You can do so by clicking on the link at the bottom of our newsletter or personalized offer.

You can also unsubscribe from event information or any other information we send by sending an email to this address [email protected] or [email protected]

Please note that if you have chosen to receive personalized offers, we will profile your purchase history as part of its execution. Personalized offers are not possible without profiling your personal information specified above. You may object to such data profiling and we will comply with it, however, in this case we will no longer be entitled to make offers that are specific to you and relevant to your interests.

By subscribing to direct marketing offers, you must confirm that the information you provide is accurate and correct and that you are at least 13 years old.


3.3. Your questions and complaints

At the same time, we process your data (such as your name, surname, email address, subject and text of your question, and other data and information sent to us) when you send your information requests and questions to our Company’s e-mail address or when you provide any information on our Website or in social network accounts.

We ask that you comply with the minimum personal data protection requirements: do not mention personal data (such as name, surname, address, telephone number, e-mail address, real estate data, health data, other special categories of data or sensitive personal data, etc.) in the subject of the e-mail message or information request or in the names of files attached to the message. Do not include your personal identity number, health data or other special categories of data or sensitive personal data in the text of an e-mail message, question or request, and only specify other personal data to the extent it is necessary for the purpose for which the message was submitted.

The company processes your personal data in order to administer the questions and complaints submitted by you, ensure the quality of the provided services and protect and defend your rights and legal interests. Your consent is given by the action you take, namely, by contacting us.


3.4. Competitions and games organised by the company

In our special rules, we provide information about the data required to participate in a particular competition or game. The decision to participate in competitions or games organised by us is up to you, therefore, you also decide whether or not to provide us with the necessary data.

We usually obtain the following data:

name, surname, e-mail address, telephone number, date of birth, content created by the participant or any other personal data you provide to us that is necessary for participation in the competition or game.

If a cash prize is awarded in a contest or game, we may ask you to provide your personal identity number and bank account number. In such cases, the personal identity number may be required for payment of the applicable taxes, if the organiser of the competition is responsible for the payment of the relevant taxes.

The Company reserves the right to retain the content submitted for the competition if such content is to be submitted in a tangible format in accordance with the rules of the competition or game.

Such data are needed to run a competition or game.

In order to ensure the transparency of the events, the winner is usually announced publicly. The winner will be announced on the Website, Facebook and/or Instagram account (depending on the type of competition). By confirming your participation in the competition or game, you agree to the public announcement of the winner (this information is usually provided in the rules of the game).


3.5. Processing of personal data for personnel recruitment

On the company's website you can provide information about yourself in order to join the team of the Company. You can do this by writing to the e-mail address provided in the advertisement or by filling in the candidate form on the website.

Please, note that we will process your personal data for recruitment purposes and with your consent that is given when submitting these data, and we will retain these data until the end of the specific recruitment process.

If, after reviewing your application, we select another candidate who better meets our requirements, the Company is required to seek your individual consent to the storage and use of personal data for future recruitment processes and to contact you prior to using such personal data.

If you give such consent, the personal data mentioned above will be stored for 5 years from the date of giving the consent.

You have the right to withdraw your consent at any time, without affecting the lawfulness of the processing in relation to the data processing carried out before the withdrawal of the consent. If you exercise this right to withdraw your consent, we will immediately delete or destroy your personal data.

Please, note that by sending your CV or other personal data to our Company’s e-mail address at the time when recruitment has not been announced, we have the right to store and use such data in recruitment processes for up to one year.

If you find a job offer of your interest on the Company's Website or job search sites, you are welcome to apply for the vacancy by writing to the e-mail address provided in the job offer.


By subscribing to direct marketing notifications (informative messages), your personal data are stored for as long as the subscription to receive direct marketing communications is valid, but for no longer than 5 years from your last interaction with the informative message that we sent.

Personal data you submit in other ways is stored for a maximum of 5 years from the last submission.

We also store other data, considering the time limits set forth in this Privacy Policy.

Your personal data may only be stored for a longer period of time in the following cases:

  • there is a reasonable suspicion of illegal activity that is under investigation;
  • your data are necessary for the complete settlement of the dispute or complaint;
  • if we have received complaints about the Visitor or have noticed any violations of the respective User; or
  • based on any other legal basis determined by regulatory enactments.

The Company is not permitted to transfer your personal data to third parties without your prior consent, except for in the following cases:

In cases specified by regulatory enactments, your personal data may be transferred to the competent national authorities, courts, law enforcement authorities, etc.

The Company may disclose your personal data to the following third parties: Company’s service providers in the European Union or the European Economic Area member states (such as server lessors, newsletter creating companies, advertising agencies, mobile and e-mail marketing service providers, site administration and other types of IT maintenance service companies, or other similar service providers). All these companies are considered to be data controllers and are obliged to respect the rules of confidentiality as well as to ensure the adequate protection of personal data.

The Company may transfer certain above mentioned technical data related to visiting the Website or make such data available to third parties in the European Economic Area and beyond for the purpose of compiling statistics of Website browsing, performance of analysis, and other similar purposes (e.g., through Google Analytics service; the Service Provider is located in the United States of America). Please, note that insufficient protection of your personal data may arise in countries outside the EEA, but we will carefully consider the conditions under which such personal data will be further processed and stored after such data is transferred to persons outside the EEA.



You have the following rights:

  • the right of access to your personal data being processed;
  • the right to request the correction of any inaccurate personal data;
  • the right to request the transfer of all or part of your personal data to you or another recipient of the data, if such transfer is technically possible (right to data portability); the right to request that we transfer your personal data to another data recipient or provide it directly to you in a format convenient to you (applies to personal data provided by the data subject and processed automatically on the basis of a contract or the data subject's consent);
  • the right to request the deletion of your personal data if there is a legal basis for doing so, for example if the data is no longer necessary for the purposes for which they were obtained or if the processing is carried out unlawfully;
  • the right to restrict the processing of personal data if there is a legal basis for it;
  • the right to object to the processing of your personal data if the processing is carried out on the basis of the Company's legal interests, and if there is a legal basis for such refusal;
  • the right to withdraw your consent at any time, without prejudice to the lawfulness of the processing of data carried out prior to the withdrawal of consent on the basis of that consent;
  • the right not to be the subject of an automated individual decision based on automated processing, including profiling – applies to the preparation of personalized offers.

If you believe that your rights have been violated, you may lodge a complaint with the Data State Inspectorate, address: Blaumaņa iela 11/13-11, Riga, LV-1011, e-mail address: [email protected]. We very much hope that it would be more efficient to contact us before submitting a formal complaint, using the contact information below to find a mutually acceptable solution.

If you have any questions about the Privacy Policy or any requests regarding the processing of your personal data, please contact us by writing to the e-mail address: [email protected] or [email protected] or to our legal address Maskavas iela 257, Riga, LV1019, Latvia.





The Company implements organisational and technical measures in order to protect your personal data from loss, unauthorised use, access, disclosure or alteration.

The company recommends Visitors to comply with the following minimum personal data protection requirements:

  • refrain from visiting suspicious sites and opening unknown links;
  • regularly update the software you are using and install antivirus software.

The company informs that various events can be photographed and/or recorded on the premises of the AKROPOLE Shopping Centres. You should be aware that you may be seen in photographs or videos if you participate in such events. If you have come to such an event with a child (that is, a person under the age of 18), you should be aware that your child may also be photographed and/or filmed as part of the events held at the Akropole Shopping Centre. The captured images may be used on websites, social network accounts or otherwise published for advertising, marketing, publicity and related purposes in a manner and form selected by the Company.

The Company processes such visitor video data based on consent. By participating in a recorded or photographed event, you agree that your image will be captured and used by the Company in the manner specified in this notice. You can revoke your consent by sending an e-mail to [email protected] or [email protected]

The Company ensures that your personal data will be used to provide the necessary security measures.

The Company will process the video data for two years from the date of recording or until your consent is revoked. Such personal data may in certain cases be stored for a longer period of time, if this is necessary for the protection of the rights and legitimate interests of the Company and in other cases provided by laws and regulations.

The Company may use other persons to record or process video data, to whom the data may be transferred.

More information on how the Company handles your personal data can be found in the Privacy Policy published on the Company's website: www.akropolerigalv/privatumapolitika or


The Company may update this Privacy Policy. The Company is obliged to inform its Visitors about any changes in the Privacy Policy by publishing the new version of the Policy on its Website, indicating the date of the last changes. Visitors are informed that their continued use of the Website, after the updates of the Policy enter into force, constitutes their acceptance of the changes made. This Privacy Policy comes into force on 10 March 2022 and, thus, updates the privacy policies published on the websites and

Should any provision of the Policy be declared invalid or unenforceable, it shall not affect the legality and validity of the remaining provisions.



Working hours

I-VII 10:00-21:00
Maxima XXX
I-VII 08.00-23.00
I–VII 9.00–22.00
Lemon Gym
I-VII 00:00-24:00